Now, courtesy of Hyundai’s head of design Luc Donckerwolke, we have confirmation that the project will go ahead.
"You've seen the [Santa Cruz] pick-up from the 2015 Detroit show, that car is under development at Hyundai."
- Luc Donckerwolke, in interview with Autocar
The executive added that his team of designers had nearly finished their work and that the project was now moving from the phase of sketches and clay models to actual production.
Some caution is in order when speculating about what the pickup will look like. Six years will have passed from the concept’s first reveal and the eventual production version; in terms of design, that’s an eternity. It’s safe to assume it will sport most of the visual cues installed on the brand’s most recent SUVs, but it’s also true that so much can still change.
Especially as we’re talking about a wholly new model for the manufacturer, which will be dipping its toes into new waters when entering this segment for the first time. The company will want to make sure it’s gotten the design right.
Other Articles That May Interest You
October 17 2025
Tony Amoroso Hyundai Hope on Wheels donates 100,000$It was with great honor that Mr. Roger Desautels III, President of Saint-Laurent Hyundai, was present to present Hyundai's Hope on Wheels donation of $100,000 on behalf of all Hyundai dealers in Canada to the Montreal Children's Hospital Foundation to support pediatric oncology care. Present at the event were (from left to right in the photo): Roger Desautels III; Steve Flamand, President and...
July 31 2025
Tony Amoroso The new IONIQ 6 N 2026Hyundai IONIQ 6 N 2026: The All-Electric Sports Sedan That Redefines Performance Hyundai has officially unveiled the IONIQ 6 N 2026, a game-changing high-performance electric sedan that blends cutting-edge innovation with track-ready power. This isn’t just an evolution—it's a bold statement that electric cars can be exhilarating, aggressive, and driver-focused. Up to 641 HP: Electric...
