The Genesis brand might be new in industry terms, but it has already been behind some very remarkable concepts in its short lifetime. Just last week we discovered the Mint prototype, unveiled at the New York Auto Show. Then there’s the Essentia, a spectacularly sleek sports car that turned many a head when it was revealed in New York in 2018.
Now we learn that it, or a close approximation of it, could soon turn heads on our roads as well. Rumours that the company is verging on giving a green light to a production version are growing more persistent. An anonymous internal source at Genesis has been quoted as saying the project is “very, very serious”.
Official voices at the company have been more circumspect. Genesis boss Manfred Fitzgerald did tell Motoring magazine that the automaker is “still pursuing the one [concept] that you saw last year in a very, very serious manner and hopefully we’ll make an announcement in due time.”